Corporate websites and campaign pages that load fast, get found, can be measured and turn visitors into enquiries.
Corporate websites are often designed like a business card: a handsome home page, a few service pages, a contact form. Yet the site is where traffic from ads, search and social is first received, and where it either becomes an enquiry or does not. We design conversion-focused websites: we first write down which visitor arrives with which question, what they need to see and what step they should take, and only then design.
From Istanbul, we build sites with Next.js on Cloudflare or Vercel, with Core Web Vitals, multilingual structure, accessibility and measurement planned from the outset. Campaign landing pages are built as a system that keeps pace with the ad team, easy to duplicate and test. With over twenty years in media and sales, we judge a site by the enquiries and sales it brings in, not by how much people like the look of it.
- 01Companies whose corporate website is dated, slow and impossible for their own team to update.
- 02Brands spending on ads but failing to turn visitors into enquiries.
- 03Marketing teams that need a new landing page quickly for every campaign.
- 04Companies that must publish in several languages, such as Turkish, English and Russian.
- 05Start-ups that need a pre-launch site to explain the product and collect a waitlist.
- 06Organisations that take accessibility and data protection compliance seriously.
What is a conversion-focused website, and how is it different from one that just looks good?
A conversion-focused website is one where every page is designed to move a particular visitor to a particular next step. That step might be requesting a quote, booking a demo, downloading a catalogue or buying. The difference shows up in the questions asked before design begins: which search or ad brought the visitor here, what do they need to know to decide, why are they hesitating and which piece of information removes that hesitation? The answers set the page order, the headlines and the calls to action.
That is why UX writing comes at the start of design, not the end. Headlines, button labels, form fields, error messages and trust signals are planned together with the content. We keep form fields to what is genuinely needed and send enquiries straight into your CRM or inbox. Looking good matters, of course, but a site that only looks good can quietly waste the money spent on ads and search.
How do you design a landing page, and why treat it separately from the corporate site?
A corporate site tells the whole story of a company; a landing page exists for one campaign, one audience and one goal. The first screen must match the ad’s promise exactly, menus and links that pull attention away should be kept to a minimum, and one clear call to action should lead. In landing page design, the headline, subheading, benefits, concrete information, answers to objections and the form are arranged short or long depending on how warm the audience is.
Rather than designing campaign pages one at a time, we build templates fed by the design system. The marketing team can spin up a new page in the CMS and change the headline, image, form and language, and the page goes live without compromising speed or accessibility standards. No campaign has to wait for a developer, and comparing two headlines or offers with an A/B test becomes routine. Each template comes with a short usage note explaining which type of campaign it suits.
Speed, SEO readiness and accessibility: how is the technical foundation built?
We build sites with Next.js and TypeScript, mixing static generation and server rendering according to each page’s needs, and serve them over Cloudflare’s or Vercel’s global network. We keep Google’s Core Web Vitals, LCP, INP and CLS, in view from the design stage: images are served at the right size and format, fonts and third-party scripts are kept in check, and layout shift during loading is prevented. Multilingual sites get a separate URL structure per language with hreflang tags.
An SEO-ready structure means a sensible heading hierarchy, clean URLs, structured data, a sitemap, correct canonical tags and permanent redirects from old URLs at launch. Long-term content and ranking work belongs to our SEO service; our job here is to make sure the site is born ready for it. On accessibility we target WCAG 2.2 AA, testing keyboard navigation, colour contrast, alt text and form labels. The European Accessibility Act makes this even more important for companies selling into the EU.
Which CMS should you choose, and how does the project timeline run?
We choose the CMS based on who your team is and how often they will update the site. For marketing teams publishing frequently, a headless CMS such as Sanity or Payload works well, with visual preview and role-based approval. For sites that rarely change, keeping content in the code repository is simpler and more secure. Where a company has existing WordPress content, we either migrate it or use WordPress purely as a content source. Either way, the site runs on your accounts and the source code is handed over to you.
A project usually moves through discovery and content architecture, copy and design, build and testing, then launch and improvement. Timing depends most on the number of pages, the number of languages and whether content is ready; the most common cause of delay is waiting for copy and images, not design. The most frequent mistakes are leaving the copy until last, treating mobile as an afterthought, launching without redirects and starting a campaign before analytics is in place.
- 01Sitemap, content architecture and UX writing
- 02Design system and component library
- 03Corporate website built with Next.js
- 04Reusable campaign landing page templates
- 05CMS and multilingual setup
- 06Analytics, conversion tracking and A/B testing setup
Copy first, then design
We do not draw a pixel until we know what the page needs to say and which step it should lead the visitor to. UX copy, headlines and the form flow form the foundation of the design.
A view shaped by media and sales
With over twenty years in media and sales, we know how a site affects ad spend and the sales team’s time. We connect enquiries to your CRM and measure the result in leads and sales.
A fast, solid foundation
We ship and run our own products on Next.js, Cloudflare and Vercel. We bring the same foundation to your site and test Core Web Vitals, security and accessibility before launch.
Your team can run it alone
Thanks to the design system and templates, your marketing team can open new pages and campaigns themselves. The site runs on your accounts, and the source code and documentation are handed over to you.
Discovery and content architecture
We study visitor types, search intent, the questions sales hears most and your current site’s data, then define the sitemap and a goal for every page.
Copy and design
We write the UX copy and page flow first, then build the design system and page designs, treating mobile and desktop as equals from the start.
Build and measurement
We build the site in Next.js, set up the CMS, languages, analytics, consent management and form integrations, and put it through performance and accessibility testing.
Launch and improvement
We launch with redirects from old URLs in place, then keep improving pages with heatmaps, conversion data and A/B tests.
The quote follows the scope of the site: the number of pages and templates, the number of languages, whether copy comes from us or from you, whether custom illustration or imagery is needed, the CMS choice, migration of existing content, form and CRM integrations, A/B testing setup and post-launch improvement support. Campaign landing pages can be priced one by one or as a template system. After a first conversation we send an itemised proposal.
Let’s talk about thisTiming depends on the number of pages, the number of languages and whether content is ready. A site with a handful of pages and a multilingual site with many templates do not run on the same schedule. We set out a stage-by-stage timeline at the start, and since waiting for copy and images is the most common cause of delay, we settle the content plan in the first week.
A website tells the full story of a company, its products and services, and visitors can go in many directions. A landing page is designed for one campaign, audience and goal; it matches the ad’s promise exactly, keeps distracting links to a minimum and focuses on a single call to action. We build both from the same design system and deliver landing pages as reusable templates.
Next.js lets static and server-rendered pages live in the same project, which means sites that load fast, are easy for search engines to read and can grow. It works smoothly with a headless CMS and can be served globally on Cloudflare and Vercel. We build and run our own products on the same foundation.
Yes. We set up a CMS to suit how often your team updates content, so adding pages, blog posts and landing pages or changing copy and images needs no coding. At handover we provide a short training session and a written guide. Thanks to the design system, new pages can be added without breaking the look of the site.
Core Web Vitals are three measures Google uses to assess page experience: how quickly the largest content loads (LCP), how quickly the page responds to interaction (INP) and how much the layout shifts while loading (CLS). They affect both search visibility and whether visitors stay. We keep them in view from the design stage and test on real devices before launch.
We set up a separate URL structure for each language, hreflang tags and language-specific metadata. Rather than translating word for word, we adapt copy to the language and search habits of each target market. In the CMS, the language versions of each piece of content stay linked, so no translation goes missing and no page is left orphaned. We work in languages such as Turkish, English and Russian.
We start with a single hypothesis, such as a different headline or a shorter form bringing in more enquiries. Visitors are split at random between two versions, the test runs until enough data is in, and the result is read through conversion tracking. We set up testing in a way that does not slow the page, and make the winning version permanent.
Not if it is done properly. Before launch we list every URL on the old site and the pages that bring in traffic, and map each one to its new home with a permanent redirect. We keep or improve titles, meta descriptions and structured data, and watch Search Console closely after launch. Most ranking losses come from launching without redirects.
The European Accessibility Act makes accessibility mandatory for companies offering certain products and services to consumers in the EU, and UK equality law expects reasonable adjustments too. Even where it is not required, an accessible site reaches more people and usually converts better. We target WCAG 2.2 AA and test before launch.
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