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Managing outcomes, not budgets: search, social, programmatic and traditional media.

We have managed brand media budgets for 25 years and worked with 230+ brands, from Turkish Airlines to Samsonite. The approach is simple: measurement first, campaigns second.

We treat Google, Meta, programmatic, TikTok, LinkedIn and Yandex as layers of one funnel and move budget within the day, not the week.

Deliverables
  1. 01Measurement: GA4, Tag Manager, conversion APIs
  2. 02Media plan and channel strategy
  3. 03Google, Meta, TikTok, LinkedIn and programmatic management
  4. 04Creative testing plan
  5. 05Weekly optimisation and monthly executive report
Outcomes
+%270
leads (Piramit Global)
43×
ROAS
+%133
orders (Samsonite)

01

Measure

A conversion setup with no blind spots.

02

Plan

Which channel owns which goal is clear from day one.

03

Launch

Campaigns go live and are watched from day one.

04

Optimise

Budget is reallocated within the day based on performance.

Related work

With teams in Istanbul, London and Tashkent we run multi-market campaigns across Türkiye, the UK and Central Asia.

04 —
GEO — AI search visibility
(—) Contact

E-mailnoyan@noyankalay.com
Local time in Istanbul
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Instagram
@noyan.kalay

I usually reply within 24 hours.